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How Mr. Glasses guerrilla marketed IT with less than $10,000

Last week saw the lead up to the new horror movie IT, which made a whopping $7.467 million at the box office this weekend. Experiential agency Mr. Glasses, which opened its Sydney office in April, was given a tight brief from the client: the campaign couldn’t explicitly feature the film’s protagonist, Pennywise the clown. The agency behind the guerrilla marketing tactics describes the brief as “challenging”. “We were asked…

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AArrow News

Sign spinner advertises for downtown North Bend businesses, affected by construction work

Downtown North Bend businesses are open, despite the construction work along North Bend Way. That’s the message the city of North Bend wants to get out to everyone who drives through town. That’s also the message on the whirling and flipping sign that Tony Sims is using to direct traffic to those businesses, from his…

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