Sign Spinning is an Art

They are sign spinners. “We hate it when you call it sign twirlers,” says Caleb Jordan, who has worked in the industry six years and is the general manager for AArrow Advertising. Come blistering heat or pouring rain, the team is outside spinning, flipping, throwing, smiling, posing and waving for all the passers-by to see.…

The Life Of A Los Angeles Sign Spinner

The sign spinner is no longer an obscure urban creature. Drive through any city and you’ll see one toting a pendant advertising a new apartment complex or a low-rate tax preparer: sign spinners are a specific type of person. They’re all over Los Angeles too, from Echo Park to Miracle Mile to Baldwin Hills: you…