How Mr. Glasses guerrilla marketed IT with less than $10,000

Last week saw the lead up to the new horror movie IT, which made a whopping $7.467 million at the box office this weekend. Experiential agency Mr. Glasses, which opened its Sydney office in April, was given a tight brief from the client: the campaign couldn’t explicitly feature the film’s protagonist, Pennywise the clown. The agency behind the guerrilla marketing tactics describes the brief as “challenging”. “We were asked…

AArrow Poland in the spotlight!

Eskrada is one of the biggest advertising agencies of Poland, and were very excited to work with AArrow Sign Spinners after seeing their amazing skills. AArrow and Eskrada participated together for a campaign competition held by the Ministry of Infrastructure and Development explaining the European Funds Information Points system… and WON FIRST PLACE! The campaign started on April 2nd and…

The Internship Find the Sign Spinner

Watch out for our very own sign spinner on the big screen! Dylan Luca of AArrow Atlanta makes an appearance in the new movie, The Internship, now playing in theaters all over the country. The Internship takes you on a wild ride with two former salesmen, played by Vince Vaughn and Owen Wilson, as they…