Is Guerrilla Marketing Worth Trying In Your Marketing Strategy?

In principle, guerrilla marketing sounds cool. The premise is pretty accessible; rather than investing money into a traditional advertising campaign, or investing lots of time and money into an ongoing inbound marketing strategy, you’ll pool your resources to pull a kind of publicity stunt, often public, to increase your brand visibility (and possibly, your reputation along…

How Mr. Glasses guerrilla marketed IT with less than $10,000

Last week saw the lead up to the new horror movie IT, which made a whopping $7.467 million at the box office this weekend. Experiential agency Mr. Glasses, which opened its Sydney office in April, was given a tight brief from the client: the campaign couldn’t explicitly feature the film’s protagonist, Pennywise the clown. The agency behind the guerrilla marketing tactics describes the brief as “challenging”. “We were asked…

Sign Spinning is an Art

They are sign spinners. “We hate it when you call it sign twirlers,” says Caleb Jordan, who has worked in the industry six years and is the general manager for AArrow Advertising. Come blistering heat or pouring rain, the team is outside spinning, flipping, throwing, smiling, posing and waving for all the passers-by to see.…