In the beginning, there were sign holders.
August 1 1999
Sign holding is perhaps one of the oldest forms of advertising, dating back to medieval times, and couldbe found all over the world.
AArrow History
Back in the day…
August 20 1999
That is, until Max Durovic, and a group of friends from Ocean Beach, CA got jobs as sign holders back in 1999.
Everything cool came from 90s (like bleached tips).
September 1 1999
The team began to develop tricks using their giant signs; spinning them around and flipping them high into the air. They began to compete to see who could do the best tricks; all the while attracting more attention to themselves.
AArrow is born
April 1 2002
In 2002, Max decided to found AArrow Advertising from his dormroom at Georgetown University.
The first few months.
June 1 2002
The first summer was brutal, and while we didn’t have a lot of clients, we did have time to make this SWEET video.
Our first client: The Healthy Back Store
August 20 2002
A manager for the Healthy Back Store decided to try a one weekend campaign, and the impact was so immediate that the CEO ordered sign spinners at all stores in Washington DC and San Diego immediately.
East vs. West
October 1 2002
For the next four years, AArrow expanded its business in San Diego under the leadership of Mike Kenny, while Max braved the elements in with Mike Patterson in Washington D.C.
East Coast Expansion
May 1 2005
The East Coast was enamored with sign spinning, especially after Justin Brown and Jonathan Caso joined the AArrow team and revolutionized the sport.
Vegas baby Vegas.
June 30 2005
Max and Mike decided to expand AArrow to nearby Los Angeles and Las Vegas
Bigger Clients
January 1 2006
As AArrow grew, companies such as Quizno’s, Wells Fargo, & KB Homes began to use sign spinners as well, providing an opportunity for more growth.
Business Week: Top 25 Under 25
January 1 2007
CEO Max Durovic and COO Mike Kenny were nominated by Business Week as two of the top 25 young entrepreneurs of the year in 2007.
“Street Corner Sign Spinning”
March 8 2007
The trend continued and by 2007 AArrow had operations in New York, Los Angeles, San Francisco, San Diego, Washington D.C., Miami, Las Vegas, Phoenix and Raleigh.
Ellen Degeneres
June 24 2007
As part of her outdoor episode, Ellen had AArrow Sign Spinners announce the guests on the show, and help the audience find some surprises she had in store for them.
2008 World Sign Spinning Championship
November 15 2007
DiJon Rice wins the first ever World Sign Spinning Championship.
Today Show
December 1 2007
AArrow invited the Today Show to practice in order to see how we train the best sign spinners in the world.