Noun: Human Billboard | Plural Noun: Human Billboards
Human billboard is an early term for sign holder. Most commonly this would refer to people wearing sandwich boards, which can be traced back as early as London in the 1800’s. Human Billboards or human advertisements have been around for centuries. Similarly, Romans would evenplace jugglers and jesters at the end of marketplaces to attract customers to the square. Ye Olde advertisements holdeth thy sign.
Listener John Adams sent in this question: “Is it really worth paying someone to hold a sign, and why is that allowed when putting a sign in the ground is clearly not (or else presumable that’s what companies would do?)” Holding giant cardboard signs, more than a dozen sign spinners stood at a Los Angeles intersection, trying […]
Human Directionals What are these “spinners” holding advertising signs at local intersections listening to?
World Sign Spinning Championship | News Coverage History Sign spinning isn’t just about advertising, it’s a sport too (wect.com) Sign Spinning: An International Sport, Sub Culture And Guerrilla Marketing Strategy | Neon Tommy Inside the Life of a Sign Spinner – ABC7 Chicago Sign Spinning Is An Actual Sport And There’s A World Competition […]
Kendric Washington was star-struck. The 19-year-old hid behind plastic sunglasses, scoping out where the competition would take place, along a pedestrian mall in downtown Las Vegas called the Fremont Street Experience. It wasn’t the Strip, but it is known as the second-most-famous street in Sin City, set amid older casinos, musty bars and tattoo parlors. […]