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Human Directional

馃摙Hu路man路di路rec路tion路al

/藞(h)yo蜑om蓹n藞di藞rekSH(蓹)n(蓹)l/

Noun: Human Directional | Plural Noun: Human Directionals


A sign holder is a non-professional person that advertises businesses by simply holding the sign for passing traffic to read.

A Human Directional is the outdated industry term for a sign holder. Many Human Directionals have since evolved into professional sign spinners. Human Directional鈥檚 are still available through AArrow鈥檚 Sister company, sign-rockers.com

Human Directional in action
Human Directional in action

CHECK OUT OUR LATEST POSTS

Huston Press Article - Human Directionals

Human Directionals What are these “spinners” holding advertising signs at local intersections listening to?


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AArrow Sign Spinners Industry Spotlight - The Home Builder Industry

AArrow Sign Spinners Industry Spotlight – The Home Builder Industry The roots of AArrow Sign Spinners can be traced back to the home builder industry. Home builders were tired of wasting money on staffing agencies and boring human directional services to help point prospective buyers to their locations. In the end, they would only be […]


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The Signs of A Cooling Market in California

RIVERSIDE, Calif. ON a scorching fall day, as Santa Ana winds thrashed the palm trees around the parking lot, Nick Victorio inspected his group of teenage recruits. His mission was to set down the rules for wrangling a real estate sign. The arrow-shaped signs, at 2 by 6 feet, were wider than most of the […]


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Inside the Sign Spinning Journey of DMV Sign Spinner Kendric Washington

Kendric Washington was star-struck. The 19-year-old hid behind plastic sunglasses, scoping out where the competition would take place, along a pedestrian mall in downtown Las Vegas called the Fremont Street Experience. It wasn鈥檛 the Strip, but it is known as the second-most-famous street in Sin City, set amid older casinos, musty bars and tattoo parlors. […]


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