Not Your Average Auto Campaign: Midas x AArrow

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April 27, 2026

Midas Auto Tyler Cobra Kai

Midas Celebrates 70 Years with “Midas is the Best” Campaign Featuring AArrow Sign Spinner Tyler Cartwright

Midas Auto Tyler Cobra Kai

Big milestone. Big campaign. And AArrow is right in the mix.

To celebrate its 70th anniversary, Midas has launched its new nationwide campaign, “Midas is the Best, auto repair and service done right.” The campaign highlights the brand’s legacy while pushing forward with a modern, high-performance image.

As part of this production, world champion AArrow Sign Spinner Tyler Cartwright was brought in to film a commercial in his home state of Georgia—bringing elite-level sign spinning energy to a national stage.

The commercial also features William Zabka, widely recognized for his role as Johnny Lawrence. His presence adds a sharp, confident edge to the campaign, blending nostalgia with a modern, disciplined persona.

Zabka’s character represents the evolution of the Midas technician—focused, skilled, and precise. The campaign leans into that identity, showcasing craftsmanship as both an art and a science.