BlizzCon , the ultimate gaming convention hosted by Blizzard Entertainment, is a vibrant gathering of gaming enthusiasts eager to immerse themselves in the world of Warcraft, StarCraft, Diablo, Hearthstone, Heroes of the Storm, and Overwatch. In such a lively atmosphere, it takes something truly exceptional to captivate attendees and create a memorable impression. AArrow Sign-Spinning advertising, a dynamic and attention-grabbing marketing strategy that left a lasting impact at BlizzCon. In this case study, we explore how sign spinners amplified the experience of attendees and created a buzz-worthy spectacle at the event.
The Unforgettable Panorama Diner: At BlizzCon 2019, Coca-Cola brought to life the Panorama Diner from the popular Overwatch map, “Route 66.” This immersive experience allowed visitors to step into McCree’s actual booth, dine on a menu inspired by the game, and partake in daily giveaways. The attention to detail and dedication to recreating the in-game environment was astounding. The Panorama Diner quickly became a must-visit destination for fans, esports athletes, and influencers alike.
Sign Spinners as Game Guides: To further enhance the atmosphere and guide attendees to the Panorama Diner, sign spinners dressed in attire that matched the Overwatch theme were strategically positioned throughout the convention. These skilled performers not only showcased their impressive sign spinning techniques but also acted as living navigational beacons, directing visitors towards the immersive experience. With their eye-catching costumes and dynamic movements, the sign spinners added an extra layer of excitement to the convention floor.
Going Viral and Creating Memorable Impressions: The impact of the sign spinners went beyond their role as guides. Their visually captivating performances caught the attention of attendees and drew them towards the Panorama Diner. The skill and creativity displayed by the sign spinners sparked curiosity and encouraged visitors to engage with the Overwatch-themed activation. Attendees eagerly shared videos and photos of the sign spinners on social media platforms, leading to a viral sensation.
The numbers speak for themselves: the Panorama Diner attracted an impressive 6,250 visitors and generated a staggering 2.8 million social impressions and 6.8 million editorial impressions. This success can be attributed in part to the engaging presence of the sign spinners, who acted as living advertisements, amplifying the reach of the event far beyond the convention center walls.
Conclusion: BlizzCon is an event that thrives on its ability to captivate and engage attendees, and the utilization of sign spinning advertising proved to be a game-changer. By incorporating sign spinners dressed in theme-specific attire, the immersive experience of the Panorama Diner was elevated to new heights. The dynamic performances of the sign spinners not only guided visitors but also generated a viral buzz, amplifying the event’s reach and leaving a lasting impression on attendees. This case study serves as a testament to the power of engaging advertising and the impact it can have in creating a memorable event experience.
Event Designer : Dominic Karr – Panorama Diner
