At ComplexCon 2024 in Las Vegas, Zellerfeld unveiled the revolutionary HERON01 sneaker in collaboration with acclaimed designer Heron Preston. To make a bold statement, Thirsty-Hungry Agency orchestrated an ambitious guerrilla marketing campaign. This multi-faceted approach combined cutting-edge elements, including a Tesla Cybertruck, free shoe giveaways, promotional models, and the energetic skills of AArrow Sign Spinners. Together, these efforts created a buzz that captured the attention of attendees and made the HERON01 launch a standout moment.
The HERON01 launch at ComplexCon demonstrated how a well-coordinated marketing campaign can create a lasting impression. By combining cutting-edge technology, strategic branding, and a variety of creative elements, Zellerfeld and Thirsty-Hungry Agency successfully introduced the HERON01 to a diverse and engaged audience.
Why we need printed shoes on every foot
Over the recent decades, we witnessed an incredible shift: CDs to streaming, letters to emails, and film photos to iPhone snaps. Isn’t it fascinating how products once physical are now digital?
While we witnessed the computer & internet revolution, it feels like innovation has reached a plateau: Content and services are digitalized, but what about our products? Why do we still hand-assemble and ship them around the ocean? What happened to the idea of the replicator that can produce anything at a push of a button?
