Inside the CES show floor, the spotlight turns to the new BMW BMW iX3 and a tech-driven challenge that blends innovation, competition, and fun.
Tech creators Arki Technology (UK) and Brad Canning (Australia) face off at the BMW booth, taking on a rotating set of surprise challenges inspired by the advanced features built into BMW’s upcoming Neue Klasse platform. Each spin unlocks a new experience designed to showcase how technology and driving are coming together in bold new ways.
Along the way, the challengers explore:
A next-level voice assistant that feels more conversational and intuitive, powered by advanced AI and voice technology
In-car entertainment upgrades that turn downtime into playtime with games, streaming, and interactive experiences
Smarter charging solutions, including bidirectional charging that lets the vehicle share power when needed
Precision driving technology, highlighting ultra-smooth braking and refined handling engineered for performance and comfort
