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Spinteractions : March 2022 Newsletter

The Case For Conceptual Art

Sign Spinning and conceptual art. What do they have to do with each other? Sign Spinners are executing conceptual art daily, whether they are aware of it or not. According to Sol LeWitt, “the idea itself, even if it is not made visual, is as much of a work of art as any finished product.” In this context, every trick or idea we share is a work of art. This is one of the key components behind Yumi Janairo Roth’s “SPIN (After Sol LeWitt).”

The live exhibit is at the Grand Central Art Center in Orange County CA
from March 5th - June 12th 2022

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SXSW Sign Spinners take over Austin!
Float Fest, the Texas music festival that combines floaties and a sweet bands declared its two-day lineup last week and headliners include Vampire Weekend, Chance the Rapper, Marshmello, Cage the Elephant, and Deadmau5, among others. What better way to announce this than do it than with a giant AArrow Sign Spinner campaign throughout the state of Texas. Sign Spinners descended on South By South West (SXSW) in Austin and at the Livestock and Rodeo Show in Houston simultaneously with over a dozen Spinners hitting the streets at the same time. By adding Flow Codes to the signage, the Spinners were able to create over 400 immediate scans plus millions of views on social media.



Spinner of the Month: March 2022

Manny Reyes has been spinning signs on street corners since 2015. He started his career with the AArrow Sign Spinners in Northern California. With thousands of hours under his belt and hundreds of testimonials!  Manny is our winner of the March Spinner of the Month!

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Special Shout Out to:

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