Background: Orange Theory Fitness is a popular fitness chain with multiple locations across the United States. In Atlanta, they recently opened a new location and wanted to promote their grand opening and attract new members to join their fitness classes. To achieve this goal, they decided to hire sign spinners to advertise their brand and attract attention to their new location.
Objective: The objective of the sign spinner campaign was to create brand awareness, attract attention to the new location, and increase new member sign-ups.
Execution: To execute this campaign, Orange Theory Fitness partnered with a local sign spinning company in Atlanta. They hired two sign spinners to work four days a week for the last 60 days to promote their brand and new location. The sign spinners were stationed in high-traffic areas near the new location, such as busy intersections and shopping centers. They wore branded t-shirts and used branded signs to capture the attention of people passing by.
Results: The sign spinner campaign proved to be a success for Orange Theory Fitness.
Here are the results:
- Increased Brand Awareness: The sign spinner campaign generated significant brand awareness for Orange Theory Fitness. The branded signs and t-shirts worn by the sign spinners attracted the attention of a large number of people passing by. The campaign generated interest and curiosity among people who were previously unaware of Orange Theory Fitness.
- Increased Foot Traffic: The campaign also attracted a lot of foot traffic to the new location. Many people who saw the sign spinners decided to visit the new location to learn more about the fitness classes offered by Orange Theory Fitness.
- New Member Sign-ups: The campaign was successful in increasing new member sign-ups. The sign spinners were able to create a buzz around the new location and generate interest among people to sign up for the fitness classes. The campaign was able to achieve the set target for new member sign-ups during the 60-day period.
Conclusion: The use of sign spinners for advertising Orange Theory Fitness all over Atlanta proved to be an effective marketing strategy. The campaign generated significant brand awareness, increased foot traffic to the new location, and achieved the set target for new member sign-ups. The campaign's success can be attributed to the use of eye-catching branded signs and t-shirts, strategic placement of sign spinners in high-traffic areas, and the campaign's duration of 60 days. Overall, the sign spinner campaign was a successful marketing initiative for Orange Theory Fitness.