Every once in a while, something happens that reminds us how far a good sign spinner can go. Our very own Jose Castanon recently showed up on screen in a video for SPRINGY USA, the vintage sports clothing brand with more than 637K followers on Instagram.
The Scene
Jose was styled head to toe in vintage gear and did what he does best: spinning a sign outside a car wash. Then the main character pulls up in his truck, and the scene ends with him handing a t-shirt to someone washing their car. It’s a fun, nostalgic piece that fits the brand’s throwback energy.
Why this matters to us
Sign spinning is one of the oldest and most effective forms of street-level advertising. It grabs attention, it’s hard to ignore, and it puts a real person with real skill in front of your customers. Seeing Jose’s work recognized by a brand that’s “powering vintage at a global scale” is a proud moment for our whole team.
“For this campaign we wanted to pull in as much of our community as we could. Family members, friends, & teammates to create something that felt deeply personal & true to who we are.
Our business has grown & changed so much in the last two years & this serves as a reintroduction of the brand, what we’re capable of producing, & a showcase of the world we’ve built.
A love letter to our roots, our community, our city, where we’ve been & where we’re headed.
We’re still wrapping our heads around what it took to make this one a reality. It was ambitious project that we pulled together in two weeks & shot all over the city in two days.
One thing’s for certain — it wouldn’t have been possible without the incredible team of people who were down to give their all, chase us around the city and somehow make it look as good as it does.
Thank you for all the love so far —Full campaign video out now.”
https://www.instagram.com/reel/De7NetPhq5I/?mdxt=MzRlODBiNWFlZA==&srtk=MzRlODBiNWFlZA==
Director – @robby_shaffer
Creative Director – @elijahbaig_
DP – @jenna_huskisson
Producer – @robby_shaffer, @cinderella1117, @henrduong
Production Company – @daytrip.pro
Concept – @robby_shaffer
Featuring:
@_finleylawton @baileyycooper @christianvsthewurld
@phiphibb
@sam.fuson
@giancarlo_ospina @gabrielle_ram @emmagascoigne
@jorjrdn
@noahvingotti @joeycastanon @tj.riley
@ryabrae @itsjacoblawre
@g1bsen
@alexcharlescarmen @eddiesancheztx
@margarita.olivas.98
@hechandasilva @bycharliehane @braxtonapana
@henrduong
@elijahbaig_ @robby_shaffer and August O’Neill
1st AC: – @ethansmithh15, @sophiedonatella
2nd AC – @im_katieim
Cam Prep – @philiphoangx
Gaffer – @its.lahroo
Key Grip – @mylesmystery
Grip – @tgrshaffer
AD – @bycharliehane
Production Design – @georgia_kellyy, @lukeismm
Sound – @the_side_gardener
BTS Videographer – @dsquili, @jorielcura
Stills Photographer – @braxtonapana
BTS Photographer — @lunaferentinos
Styling – @sam.fuson @elijahbaig_
PA – @lauraaadilene @cooleodj
Edit – @robby_shaffer
Color – @braxtonapana
VFX – @jomurayama
