Spin incorporates sign spinners and signs to make an interactive art piece. This has been an ongoing project by Colorado based Artist, Yumi Roth and has been featured in several museums around the country. The project features sign spinners spinning signs with messages from on of America’s founding contemporary artists, the late Sol LeWitt. This is one of the coolest campaigns we’ve been involved with. It’s always refreshing to do something other than our conventional clients like housing or retail businesses.
World Sign Spinning Champion, Laramie making art with signs at Spin
Spin goes to The Marjorie Barrick Museum of Art at UNLV and features a wall of signs featuring powerful quotes from Sol Lewitt on the Wall. Twice a week, sign spinners come to take a sign of their choosing off the wall and spin out on the streets. There the sign spinner has an opportunity to interact with Museum staff and patrons about their unique perspectives of their craft. This creates an interactive contemporary performance art of modern times.
Signs Art Exhibit Spin
For us sign spinners, this is awesome! Not many people get it, like Yumi does. Sign Spinners often face stigma from society as an eye sore, or a joke of a job that only the lowest in society do. But that couldn’t be further from the truth. Sign Spinners are passionate about the sport of sign spinning, landing big tricks, and creating positive impressions. We pride our selves on spreading positive energy and creating thousands of smiles a day, but still face judgement for “not being a real job.”
Spin gives sign spinners a chance to embrace the performance art of their passion. AArrow Sign Spinner legends like Laramie Rosenfeld, Rayen Jones, and soon many others have had a chance to be part of the exhibit in Las Vegas. Las Vegas is a special place for sign spinners, as it hosts the World Sign Spinning Championship every year on Fremont Street. We love to be a part of this project, and watch it develop.
