Merchants Put New Spin on Advertising

Faiza Elmasry July 01, 2013 ARLINGTON, VIRGINIA — Twenty-five-year old Horacio Moreno stands on a street corner in a Washington suburb, with a white and red sign made of heavy cardboard. He twists it behind his back, then tosses it above his head, doing some dance moves before catching it and twirling it again. He has…