World Champion Sign Spinner Promotes Vendetta by Valentino

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September 14, 2026

Valentino Sign Spinning

Valentino tapped Kadeem Johnson — a multiple-title holder and World’s Best Sign Spinning Champion from the Las Vegas circuit — to bring some physical energy to the launch of Vendetta by Valentino, the brand’s new fragrance built around the idea of unstoppable passion.

Sign spinning at this level is closer to street performance than traditional advertising. The spins, flips, and tosses use a rigid sign as the prop. It’s a fitting match for a fragrance campaign built on instinct, desire, and intensity.