Sign spinning, also known as Human Directionals is a form of advertising where a person holds a sign and spins it around in order to draw attention to a particular message or business. While sign spinning is commonly used by businesses to promote their products or services, it can also be an effective way for sports leagues to promote their events, merchandise, and other offerings.
One of the main benefits of sign spinning for sports leagues is that it can help drive ticket sales. By placing sign spinners outside of stadiums and other sports venues, leagues can attract the attention of potential fans and encourage them to purchase tickets to upcoming games. For example, the National Basketball Association (NBA) has used sign spinning to promote their games during the playoffs. The NBA hired sign spinners to promote the playoffs in Los Angeles, and the campaign was so successful that the NBA expanded it to other cities as well.
Sign spinning can also be used to promote merchandise sales. By spinning signs that feature images of team merchandise, sign spinners can help generate interest and encourage fans to purchase team gear. This can be especially effective outside of stadiums, where fans may be more inclined to purchase merchandise before or after a game. For example, the National Football League (NFL) has used sign spinning to promote their merchandise sales at Super Bowl events. The NFL hired sign spinners to promote their Super Bowl merchandise in Houston, and the campaign was a huge success, with fans lining up to purchase merchandise.
In addition to driving sales, sign spinning can also be used to create a more engaging experience for fans both inside and outside of the stadium. For example, sign spinners can be used to direct fans to "FanZones" set up by the local team and sponsors. These FanZones can include activities, giveaways, and other experiences that can help create a sense of community and engagement among fans. For instance, Major League Baseball (MLB) has used sign spinning to promote their FanFest events. The MLB hired sign spinners to promote FanFest in Miami, and the campaign was a success, with fans attending the event and participating in activities.
Moreover, sign spinners can be used to interact with fans and create a more memorable experience. By spinning signs that feature messages of encouragement or support for the team, sign spinners can help build excitement and a sense of camaraderie among fans. This can also help create a positive image for the team and the league as a whole. For instance, the National Hockey League (NHL) has used sign spinning to promote their Stanley Cup events. The NHL hired sign spinners to promote the Stanley Cup playoffs in Nashville, and the campaign was a hit, with fans taking photos with the sign spinners and sharing them on social media.
Overall, sign spinning can be a valuable tool for sports leagues to use in promoting their events, merchandise, and other offerings. By utilizing sign spinners strategically, leagues can help drive ticket and merchandise sales, create a more engaging fan experience, and build a positive image for their brand.