On Monday, April 30th Honest Tea had launch a new, national recycling initiative called “The Great Recycle,” by erecting a 30-foot bin, Hired the world famous AArrow Sign spinners in Times Square in an attempt to collect more than 45,000 beverage containers in one day — approximately the same number of HONEST beverage bottles typically sold daily in NYC in April.

Good job to everyone to help make this event a spectacular one!