GET A QUOTE!
JOIN US!
GET A QUOTE TODAY!
888-5-AARROW

In principle, guerrilla marketing sounds cool. The premise is pretty accessible; rather than investing money into a traditional advertising campaign, or investing lots of time and money into an ongoing inbound marketing strategy, you’ll pool your resources to pull a kind of publicity stunt, often public, to increase your brand visibility (and possibly, your reputation along the way).

Guerrilla marketing has become popular in recent years, especially for startups and for major brands looking to change or revitalize their image. Because it’s a somewhat edgy, unconventional strategy, it tends to earn brands bonus points in the “non-traditional” category, and if done correctly, it can be an effective way to generate ample visibility on a low budget.

But is guerrilla marketing worth the trouble it takes to create a campaign?

The Benefits

Clearly, there’s something to guerrilla marketing or the terminology wouldn’t be in our collective lexicon as marketers. So what are the advantages that make this marketing strategy so special?

  • Distinction. Guerrilla marketing isn’t a common tactic, so if you engage in it, you’ll be more likely to stand out from the competition. This is useful especially for new brands trying to break into an industry with a unique angle or something that sets them apart from the rest of the crowd.
  • Unconventional advertising. People tend not to trust advertising—at least not when they know they’re being advertised to. Traditional advertising is a straightforward, unapologetic, and direct attempt to get someone to buy something—and people don’t like to feel manipulated. Instead, guerrilla marketing offers you a soft way around this problem by selling to people without them knowing you’re selling to them.
  • Creative liberty. When it comes to ads, you’re usually limited in terms of visual space and the words you use—in fact, most advertising mediums have standard formats to which you must adhere. Guerrilla marketing offers you far more creative liberties, allowing you to brainstorm and find the perfect opportunities for your brand to showcase itself in unique, true-to-voice ways.
  • Potential for virality. Of course, the biggest benefit is the potential for your guerrilla marketing stunt to go viral online. Getting exposure to people in a local environment is nice, but if those people share photos and videos of the experience, your brand could circulate on a national level—and faster than any other marketing or ad campaign could allow under normal circumstances. This isn’t easy to achieve, but it is a possibility and an alluring one at that.

By:Jayson DeMers 

Source: https://www.forbes.com/sites/jaysondemers/2016/08/30/is-guerrilla-marketing-worth-trying-in-your-marketing-strategy/#b8009314a0e0

Tag cloud

2011 2012 2013 2017 2018 2019 aarow aarow ads AArrow AArrow ads AArrow Advertising AArrow Sign Spinners ad Advertising arrow arrow sign spinners California championship Competition Food Franchise Las Vegas Los Angeles marketing new news one sign flipper sign flipping Sign Spinner SignSpinners sign spinners SignSpinning Sign Spinning sign twirler sign twirling Special Event spin spinner spinners spinning Team world world sign spinning championship WSSC

AArchives

  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • March 2016
  • February 2016
  • May 2015
  • April 2015
  • March 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • August 2014
  • July 2014
  • April 2014
  • March 2014
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • October 2009
  • March 2008
  • February 2008
  • January 2008
  • June 2005
  • April 2002






  • X

    WE ARE OPEN IN SELECT AREAS

    Click here to see our Covid-19 Policies