GET A QUOTE!
JOIN US!
GET A QUOTE TODAY!
888-5-AARROW

Putting a new spin on advertising

By Hilary Trenda

A south Charlotte teen is heading to Las Vegas for AArrow Advertising’s international sign-spinning competition Feb. 19-22.

Rico El-lis, 18, started sign spinning for the outdoor advertising company in June 2011, and before he’d been with AArrow a full year he placed seventh overall at last year’s international competition and was named rookie of the year for the entire company.

Together with AArrow NC owner Bryan Diehl, the pair also took first place for the choreographed routine competition.

Sign spinning is a type of advertising in which “spinners” attract motorist and pedestrian attention to businesses and events by performing stunts with large signs, typically made of cardboard, bearing the advertiser’s name or logo.

Diehl – who opened the Charlotte AArrow franchise in February 2010 – said sign spinning is as much an extreme sport and performance art as it is advertising.

 

“We had a list of 12 tricks when the company first started out and raised that to over 500 tricks. We record them and put them in a ‘trick-tionary,’ ” Diehl said.

El-lis qualified for this year’s Las Vegas competition after winning the Dec. 8 competition in Charlotte. El-lis now will go up against nearly 80 competitors from the U.S., France, Australia, Korea and Croatia, said Diehl.

“There’s some stiff competition. A lot of guys are bringing new stuff to the table, new tricks,” said Diehl. “But (Rico) has got some tricks up his sleeve, he’s been working to come up with some new tricks the other competitors won’t be doing.”

El-lis graduated from East Mecklenburg High in January and, in addition to working seven-hour shifts for AArrow, spends at least two hours a day coming up with new spin moves and practicing for competition, he said.

 

 

That’s in addition to the business management courses he’s taking at Central Piedmont Community College.

El-lis has been working to prepare 30-second and 45-second routines with gospel rap songs.

“I, too, am a gospel rapper,” El-lis said. “I’m the only spinner I know of that spins to gospel music, but I believe it helps me to be one of the best. I definitely include God in everything – in this, too.”

 

Some of the favorite tricks El-lis is incorporating into his routines are the scissor catch – “You throw the sign in the air, do a handstand and catch the sign between your legs” – and the death roll, “Where you tuck and roll with the sign,” El-lis said, noting it’s not a trick to perform on pavement.

El-lis had no gymnastic experience prior to his start in spinning and earned a few bumps and bruises along the way.

“This sign will hit you every which way, you’ve just to take it and keep going,” said El-lis, calling the mishaps “spin-juries.”

The first-place winner at last year’s competition received $5,000. El-lis said that if he wins any prize money, he plans to put it toward a car, savings and tithes.

In addition to the competition portion of their upcoming trip, Diehl said, the three-day conference will include workshops ranging from business management and marketing to graphic design and new spin moves.

Diehl said he’s excited for El-lis – who is training to become the general manager in Charlotte – to be able to attend.

“I’m excited to see him grow as an individual and grow in a manger role. He’s getting his feet wet.”

 

Read more here: http://www.charlotteobserver.com/2013/02/15/3852398/putting-a-new-spin-on-advertising.html#storylink=cpy

Source: South Charlotte News

Tag cloud

2011 2012 2013 2017 2018 2019 aarow aarow ads AArrow AArrow ads AArrow Advertising AArrow Sign Spinners ad Advertising arrow arrow sign spinners California championship Competition entrepreneurship Food Franchise Las Vegas Los Angeles marketing new news one sign flipper sign flipping Sign Spinner sign spinners SignSpinners SignSpinning Sign Spinning sign twirler sign twirling Special Event spinner spinners spinning Team world world sign spinning championship WSSC

AArchives

  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • March 2016
  • February 2016
  • May 2015
  • April 2015
  • March 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • August 2014
  • July 2014
  • April 2014
  • March 2014
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • October 2009
  • March 2008
  • February 2008
  • January 2008
  • June 2005
  • April 2002






  • X

    WE ARE OPEN IN SELECT AREAS

    Click here to see our Covid-19 Policies