CBS College Sports partnered with AArrow Sign Spinners to create a unique and exciting commercial that combined the energy of college football with the captivating art of sign spinning. To make this vision a reality, CBS flew out three of the top sign spinning champions, Laramie Rosenfeld, Kadeem Johnson, and Rico Ellis, to New York City for a special three-day shoot.

As title holders in the world of competitive sign spinning, these talented individuals brought their skills to some of NYC’s most iconic landmarks. Over the course of the shoot, their impressive spins, flips, and tricks added a dynamic and visually striking element to the college football highlights, capturing the attention of both passersby and viewers alike.

This collaboration is a perfect example of how AArrow Sign Spinners continues to innovate and bring the art of sign spinning to new audiences. Once you’ve finished reading, be sure to check out the full video of this exciting campaign below!