It could be the most boring profession in the world. A sign hold for hours.Somewhere in the dense city traffic. But when Ray Rivera, 21, with advertising, swirls and amazed passersby stop. In Washington, makes the “Sign Spinner” the sidewalk to the stage.
AArrow Sign Spinners are not just highly trained advertising professionals. They’re also performers and entertainers, which is why the Georgetown Hoyas asked AArrow to get the crowd going during their home games at the Verizon Center in Washington D.C., having 12 AArrow Sign Spinners perform a choreographed routine on the court for 15,000 fans in […]
DiJon Rice doesn’t just stand there with a sign advertisement on a street corner, in a faux coma, with iPod earbuds in his ears.He spins the sign, and people watch. They stop to watch. And many read the ad.Rice is the top-ranked sign spinner for San Diego-based AArrow Advertising LLC, which has taken the relatively […]
Teams perform at events, with signage part of the act By Kathy Prentice March 9, 2008 Back a long time ago, there were sandwich men, so called because they walked back and forth on the sidewalk with signs hanging front and behind from their shoulders. Things have come a long way. The new thing is teams performing […]